Operation and Strategy management for Ryanair - 2421 Words

MSc Management Strategy and Operations Management 2013 / 2014 - GLASGOW MMN220511 Shaishav Kharwar (Mat No: 200813679) Course work 1 Resit Report on RYANAIR Module Leader Dr.Colin Combe Introduction The company chosen in this report is Ryanair in the airline industry. Ryanair is a low cost budget airline travelling across 1600 routes from 57 bases connecting 180 destinations in 29 different countries (Ryanair.com). Ryanair first started its operations in 1985 between Ireland and London. The first year it commuted around 5000 customers but the company really took off in 1990 when Michael O’ Leary was appointed the CEO of the company. The company†¦show more content†¦This, therefore not only attracted middle class customers but also people on business. The airline industry especially in Europe has had a last few troublesome years due to natural disasters that have cost the company extensive amounts. To point out a few, the ash cloud in 2010 cost the company 29.7 million Euros (Irish times, 2011) and these are huge costs for the airline to bear and thus, to compensate these compensation chargers Ryanair now chargers a â‚ ¬2 levy to compensate these claims in the future (Irish times, 2011). Technological: In the current climate technology plays an important part in the airline industry. Firstly, with the increasing fuels costs, fuel efficient aircrafts can save the companies a substantial amount of money. Another way is the internet; with the growth of internet all the companies’ use online advertising to push the sales and television advertising is also second to none. The internet is also a medium where people look for cheap airline tickets. In the case of Ryanair, the company makes the utmost use of technology to cut the human involvement out and thus keeping the costs down. It has a very good online ticket booking system where 85% of its tickets are booked (Ryanair.com). In 2009, Ryanair introduces the self-service kiosks whereby the passengers can check in using the machine and thus taking the human element out of the equation. This service was alreadyShow MoreRelatedStrategy - Ryanair1400 Words   |  6 PagesStrategic Management Formative Assignment - Dec 2011 Z0928183 INTRODUCTION Ryanair was founded in 1985 with only two aircrafts and a single Dublin-London route . By 2010 Ryanair had transformed itself into Europe s leading low cost airlines with 232 aircrafts flying to 153 destination. Ryan Air s strategic objective has been to offer the lowest possible air fare to its passengers and strive towards becoming europe No.1 Low Cost airlines. In this paper we will explore and analyze Ryanair s competitiveRead MoreRyanairs Marketing Strategies1868 Words   |  7 PagesRyanair Marketing Strategies RYANAIR MARKETING STRATEGIES PESTLE Analysis: This section highlights the major forces which are present in the external environment of the company and explains the way they are giving opportunities, posing threats, or impacting its strategies and corporate objectives. PESTLE ANALYSIS a. Political and Governmental Forces b. Economic Forces The political environment is quite favorable for the airline industry in Europe. The European Union has entered into variousRead MoreAnalysis of the external environment of Ryanair –Southwest of European airlines case1699 Words   |  7 Pagesexternal environment in Ryanair-Southwest of European airlines case, which is very important factor for the firms formulated effective strategy. The external environment consists of a wide array of economic and sociopolitical factors. It is the specific market arenas that the organization has chosen in its strategy; it provides the business opportunities to the firm and its also a source of threats or forces that may impede the successful implementation of a strategy. Macro-environmental AnalysisRead MoreSwot Analysis Of Ryanair862 Words   |  4 PagesAbstract The aim of this report is to explain and analyse the role of Human Resource Management in the airline company Ryanair. To provide a background information of organisational structure, their vision, mission and strategic goals. Outline the key challenges and opportunities faced by their Human Resource Management.  Table of Contents HR Strategy in Ryanair 6 Ryanair HR Planning 7 Managerial Judgement 7 Delphi Technique 8 HR Audit 8 Global Macro Environment (PEST) 9 Political/Legal 9 EconomicRead MoreRyanair927 Words   |  4 PagesIntroduction Ryanair is one of the most profitable low-cost and low-fare airlines in the world. Even though it was merely bankruptcy in 1991, it could stand up and become very successful by 1999. An issues was what led Ryanair to huge losses in 1991, how did it re-gain its position, and what lay ahead in the next century. Analysis Prior to 1991, Ryanair had suffered from continuous losses from 1985 to 1989. The first reason that put it into this situation was that it tried to position itselfRead MoreThe Marketing Strategies Of Ryanair1344 Words   |  6 Pagesgenerally focuses on evaluating the current marketing strategies of Ryanair by utilizing marketing theories and concepts. The purpose of this essay is to critically analyze the airline’s marketing position based on various factors and discuss whether Ryanair is doing well in terms of its marketing strategies. During the process of completing this assignment, there were not much problems on researching as there were plenty of information about Ryanair. The only difficulties that I faced was to find theRead MoreEssay about Dogfight over Europe: Ryanair (C)846 Words   |  4 Pagesï » ¿Case: Dogfight over Europe: Ryanair (C) A. What is Ryanair’s strategy and why has it been successful so far? In 1911, Ryanair faced cash flow problem, and was going to be bankrupted. However, it found the way to overcome this crisis by transform themselves from ordinary high-price airlines into the lowest price airline in the EU. They focused on 5 things to rebirth their company. 1. Focused on cut down the costs: Ryanair aggressively cut most of its costs in many ways. Found the routes and airportsRead MoreRyanari Pestel Analysis1654 Words   |  7 PagesRyanair Analysis Section A. 1. Analysis of the Business Environment In order to analyze the airline industry, we need to conduct the PESTEL Analysis. Political and Legal - Regulations for the air travel industry are getting even more stringent. The European Union authorities demand that airlines operate in an open, transparent manner. Any state subsidies to airline companies are prohibited in order to make working conditions equal to anyone and to boost competition in the industryRead MoreSwot Analysis : Strategic Human Resource Management1785 Words   |  8 PagesRyanair was founded in1985 with one 15-seater aircraft, operating daily from Waterford in the southeast of Ireland to London Gatwick. Today Ryanair is Europe’s largest low fares carrier with an annual profit of  £503 million that is a 25% increase in profit from the previous year. Ryanair fleet has grown to 294 Boeing 737-800s with an extra 25 air new 737-800s craft expected later this year according to Ryanair. Ryanair is now carry over 76 million passengers on 346 low fare routes across 24 countriesRead MoreEssay on The Development and Future Strategy of Ryanair1365 Words à ‚  |  6 PagesThe development and future strategy of Ryanair Ryanair became in 2009 the airline company which carry the most passengers in Europe. That is the result of its strategy which is based on a ‘no frills’ service in order to offer the lower prices. The business model of Ryanair is different from the classic carriers’ in the way that 20% of its revenue is generated from ancillary revenue, such as its â€Å"buy on board† program or extra fees for luggage. As we have seen above, the airline industry is very